Union Drive and Election
by SREE RAMA RAO on OCTOBER 9, 2010
It is through the union drive an election that a union tries to be recognized to recognize to represent employees. This process followed in the Unite States has five basic steps.
Initial contact
During the initial contact stage, the union determines the employee’s interest in organizing and establishes an organizing committee.
The initiative for the first contact between the employees and the union may come from the employers from a union already representing other employees of the firm or from union representing workers elsewhere. In any case, there is an initial contact between union representatives and a few employees.
Once an employer becomes a target, a union official usually assigns a representative to assess employees’ interest. The representative visits the firm to determine whether enough employees are interested to make a union campaign worthwhile. He or she also identifies employees who would make good leaders in the organizing campaign and calls them together to create an organizing committee. The objective here is to educate the committee about the benefits of forming a union and the law and procedures involved in forming a local union.
The union must follow certain rules when it starts contacting employees. The law allows organizers to solicit employees for membership as long as the effort doesn’t endanger the performance or safety of the employees. Therefore much of the contact takes place off the job, for example at home or at eating places near work. Organizers can also safely contact employees on company grounds during of hours (such as lunch or break time). Yet in practice there will be much informal organizing going on at the workplace as employees’ debate the merits of organizing. In any case, this initial contact stage may be deceptively quiet. Sometimes the first inkling management has of the campaign is the distribution or posting of handbills soliciting union membership.
Technology for instance in the form of e-mail is important in the organizing process. However, preventing union employers form sending pro-union e-mail messages on company e-mail is easier said that done. Prohibiting only union e-mail messages on company e-mail is easier said than done. Prohibiting only union’s e-mail violate NLRB decisions. And instituting a rule barring workers from using e-mail for all non work related topics may also be futile if the company actually does little to stop e-mail other than pro-union messages.