Puse Sales In Emerging Markets
The IMV Project was intended to create an efficient production and distribution structure for pick-up trucks and multipurpose vehicles to meet the needs of consumers globally. Toyota applied the ‘genchi genbutsu' approach to observe and analyze the needs of each region and the types of vehicles used in those regions to develop and introduce IMVs. The IMV project included manufacturing diesel engines in Thailand, gasoline engines in Indonesia, and manual transmissions in the Philippines and India. The IMV project adopted a leaner development process based on a common platform, and developed five vehicles: three pickup trucks, a minivan, and an SUV, especially developed in 2004 for launch in over 140 countries (See Exhibit VI)