Characteristics of people also impact the ways that technologies influence them. In the case of aggression, we considered two primary personal attributes: gender and aggressive traits. Men have long been identified as demonstrating more aggressive behavior than women (Huston, 1983; Maccoby, 1980). Some argue that differences in aggression between men and women, as well as within a particular gender group, are based on biologically based traits (Maccoby, 1980) and thus certain people are simply inherently more aggressive than others. Other theorists approach aggressive behavior as a state at a given point in time (Huston,
1983). From the latter perspective, aggression is learned just like any other behavior: through reinforcement and punishment.