students had an income of more than 1,000 TL per month and most lived far away from
their families. All of the respondents were internet users, and the average internet use
per week was 24.8 hours per week. They were familiar with using e-commerce web
sites, with an average frequency of two purchases over the internet and an average
online shopping expenditure of 118.6 TL per month. It should also be noted that all of
the respondents had prior experience with both the Hem Al Hem Sat and Gitti Gidiyor
web sites.