Buell motorcycle products emphasize innovative design, responsive handling, and overall performance. The Buell motorcycle product line has traditionally consisted of heavyweight performance models, powered by the 1200cc V-Twin engine. However, in 2000, they introduced the Buell Blast, a new vehicle designed specifically to attract new customers into the sport of motorcycling. This vehicle was considerably smaller, lighter, and less expensive than the traditional Buell heavyweight models and is powered by a 492-cc single-cylinder engine. The Buell line has continued to grow since the introduction of the lower-priced Buell Blast.