The strategies to keep good relationships: Starbucks establishes a well developed system to keep good relationships between managers and employees. As mentioned, they use the title
“
partner
”
regardless of the level of the worker, which narrows the gap of bureaucracy. Furthermore, they cowork in the first line to eliminate the distance between different statuses. Thirdly, the numbers of employees are usually from three to six. Such a small size helps staff get to know each other easily and deeply. Suggestions and complaints made by employees are treated of equal importance. In the same way, they have a right to participate in the process of revising company policies. In that case, each staff member thinks that they also play an important role in company operating, and they jointly work out the direction of Starbucks. All this gives employees respect and a sense of participation.
Starbucks Corporation: Case Study in Motivation
HRM (case solution)
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2) A goal of public welfare: Starbucks contributes part of its profits to public service. As a consequence staff have an idea that what they do for Starbucks is for society as well. With regard to goals, Starbucks set a challenging and specific goal, and it allows all partners to decide the direction.