Several of my business clients perceive havinga coach as getting somebodyto teach us and impartknowledge and overseeing us practicingthose newly acquired skills with a view to mastering them. Nowadays,we can easily access anabundance ofrelated online contentat no cost from any search engine, so the critical point of being coached is to appreciate andnavigatehow we currently perform, and thiswill be a major aspect of what I am going to discuss. Thestepping stone with which a coach cangreatly contribute to a coachee (the person being coached) is to identify the strengths and improvement areas of thatperson. Someexecutives at the C-level whom I interview assertthat the cause of theirtransformationis the candid feedback they receivefrom their CEO and colleagues which, after having been with the company for many years, shifts their perspectives and behaviors. An executive at the higher senior levelsrarely receive honest feedback especially in the areas where there is room for improvement.These can eventually become that person’s blind spot.