With video consumption and mobile usage on the rise, online video and mobile advertising are becoming more influential for brands and marketers, says Kosuke Sogo, chief executive of AdAsia Holdings.
According to a forecast by the Digital Advertising Association of Thailand and TNS Thailand, ad spending on digital media this year will reach an estimated 9.92 billion baht, up 22%, driven by a surge in online video consumption and mobile users.
Mr Sogo said products and brands will shift significantly to advertising on digital platforms such as social media.
"Digital advertising has room to grow and digital media will be at the centre of all forms of successful advertising in Thailand in the future," he said.
Ad spending on digital media in the first half reached 4.7 billion baht, according to Nielsen Thailand.
Mr Sogo noted that if brands and marketers want to survive changing business environments, they should adapt seamlessly to the digital world and regularly follow digital technology changes.
AdAsia has established a local digital advertising subsidiary in Thailand, which is part of its goal to drive global revenue by 30% in the coming years. The company said that Thailand has many opportunities to grow.
In Thailand, the local media industry has seen increased demand to profit from digital advertising thanks to limited opportunities to hike advertising revenue.
AdAsia this year targets global revenue of 330 million baht.
The Singapore-based firm is considered one of the fastest growing advertising technology companies in Asia.
Mr Sogo aims for AdAsia to help enhance the sales potential for Thai brands and marketers through a single video platform that is both affordable and effective.
There are currently more than 20 clients using the AdAsia Digital Platform in Thailand, including Singha Corporation, as well as nearly 70 clients worldwide.
AdAsia operates out of Singapore and Thailand, and is set to expand further.