Different visitors tend to have different consumption level, cultural literacy and shopping habits, development of the tourist souvenirs should maximum satisfy different levels and various types of tourists shopping needs. But for a long time in tourism souvenirs development and sales target key is international tourists, commodity position is higher, expensive, ordinary domestic tourists cannot afford. Meanwhile, providing the domestic tourist souvenirs are mostly machining simple primary products, poor quality, to meet the material culture and living standard rising domestic tourists, caused the needs of the tourist souvenirs squandered.