Customer Service – provide information and tools to increase the efficiency of call centers, help desks, and customer support staff. – have capabilities for assigning and managing customer service requests. • When a customer calls a standard phone number, the system routes the call to the correct service person, who inputs information about that customer into the system only once. • Once the customer’s data are in the system, any service representative can handle the customer relationship. • Improved access to consistent and accurate customer information helps call centers handle more calls per day and decrease the duration of each call.