3. Crowdsourcing.......................................63
3.1 introduction.......................................64
3.2 key terms and concepts....................65
3.4 how it works......................................69
3.5 how it works in business...................70
Figure 3.5 The Crash the Superbowl
campaign.................................................72
3.6 how a crowdsourcing campaign ......72
is managed..............................................72
3.7 the pros and cons of crowdsourcing.73
3.8 the bigger picture..............................74
3.9 summary ..........................................75
3.10 case study .......................................77
3.11 references .......................................79
image references....................................80
further reading........................................80