According to this theory, people in low-context cultures see conflict as instrumentally oriented. These cultures view the world in analytic, linear logic terms, and separate issues from people. Public disagreements are acceptable; people can have a conflict and still maintain a friendly relationship afterwards. In a high-context culture, conflict is expressive oriented. People in these cultures do not separate person from issue. Open disagreement and public confrontation are highly insulting and cause both parties involved to »lose face«.