EXHIBIT 12.4
Globa I Survey ot Attitudes
Toward Business Responsibility
The bar chart indicates tlhe percertage or memhers of the "informed public" who "strongly agree /somewhat agree" with Milton Friedman's
philosophy, "The social responsibility of business is to increase its profits."
SOURCE: Author's depliction of data from Edelman's (2011) Trust Barometer as included in "Milton Friedman goes on tour, “ The Economist, January 27, 2011.