Purchase decisionis often a two-part decision. Usually, we select the brand first and then
select the outlet from which to buy it. Is this product available at a grocery store, a discount
store, a hardware store, a boutique, a department store, or a specialty
store? Sometimes we select the outlet first, particularly with impulse
purchases. In-store promotions such as packaging, point-of-purchase
displays,price reductions, banners and signs, and coupon displays affect these choices
Purchase decisionis often a two-part decision. Usually, we select the brand first and then
select the outlet from which to buy it. Is this product available at a grocery store, a discount
store, a hardware store, a boutique, a department store, or a specialty
store? Sometimes we select the outlet first, particularly with impulse
purchases. In-store promotions such as packaging, point-of-purchase
displays,price reductions, banners and signs, and coupon displays affect these choices
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