1955: Stylized "M" Motorola Logo
In June 1955 Motorola introduced a new brand logo, the stylized "M" insignia, or "emsignia." Two aspiring triangle peaks arching into an abstracted "M" formed the basis of the new mark. It was chosen to typify the progressive leadership-minded outlook of the electronics company. The logo was designed by Morton Goldsholl, a Chicago designer.