Example:
The digital marketing textbook website is a useful tool for further studies.
Strongly Disagree
1
Disagree
2
Neutral
3
Agree
4
Strongly Agree
5
Or
The digital marketing textbook website is a useful tool for further studies.
Strongly Disagree
1 2 3 4
Strongly Agree
5
Rating scales can be balanced or unbalanced. When creating the questions and answers, choosing
balanced or unbalanced scales will affect whether you are collecting data where someone can
express a neutral opinion or not.
Balanced
Very Poor
1
Poor
2
Average
3
Good
4
Very Good
5
Unbalanced
Poor
1
Average
2
Good
3
Very Good
4
Figure