British Vogue's exclusive shopping columnist generally skipped over Bourne and Hollingsworth's fashion department,but would include ephemeral items from time to time in its monthly round up of desirable good. For example the 1940 Christmas column listed the store's 'Andy dog towel' and 'coloured swabs of cotton wool in celluloid canisters'.In1952. Shophound recommended 'really lovely sprays of natural-looking flowers made of feathers' available in the newlyopened boutique.These were perhaps small mentions,but they indicated that this kind of shop. and this part of Oxford Street' could be included in the well-heeled shopping trail