For example, I have a friend who is a potter. His work is extraordinarily dirty (he works with wet clay all day) and sweaty (as he stokes a roaring fire within his kiln). The hours are very long-and the pay very modest. Yet, he pro¬duces some of the most beautiful and exquisite pottery imaginable. He also produces it in an environmentally sensitive and sustainable way. His work has significant value because of what is produced and how it is produced. This work is a significant part of his identity. These values far transcend the income he receives from this work.