starting to converge at the most progressive food retail and food service outlets: Consumers see the convergence as being all about mindfulness, integrity and authenticity. Food-forward startups in QSR and fast casual restaurant segments like Epic Burger consider their approach to be more mindful in terms of ingredients, menu and experience, attributes consumers are increasingly seeking in food service. In a related cultural context, we are rethinking production as craft, not industry. Local grain economies have become less commoditized, and from bread to beer, the modern grain economy is about connectedness and building a community food system through flavor