When an airline announces that they’ll “usher in a historic moment in American aviation,” you should reasonably expect that they’re announcing something interesting. I had speculated about the possibility of A380 service to the US, a joint venture with a US airline, or maybe even a stake in a US airline. A380 service wouldn’t have been a “historic announcement,” while the other two would at least have been interesting.
Well, the Qatar Airways press conference is taking place this morning at the Peninsula Hotel New York. What is Qatar Airways announcing? A new brand campaign. The new campaign has the tagline “Going Places Together,” which replaces the current “World’s 5-Star Airline” slogan. I’m sort of shocked to see Qatar Airways dropping the “World’s 5-Star Airline” tag, since they use it about a dozen times during their announcements on any given flight.