More paths to customers
If you’re looking for a way to reach more people like your current customers, prospects or Page fans, lookalike audiences can help. They let you use the information you already have to reach a more interested audience through the following sources:
Page fans: Widen your fan base and find potential customers by using lookalike audiences with Page like adverts. You’ll be able to target people who look like fans of your Page but who don't yet know about your business.
Customer database list: Grow your pool of potential customers by using Custom Audiences and lookalike audiences together to show your adverts to people who resemble your current customers or prospects
Website visitors: Increase conversions by using information from your Facebook conversion pixel or a Website Custom Audience to attract visitors to your site