There are two well-known but utterly distinct hotel website visitor segments: business and leisure travelers. One is composed of hard-working professionals in need of accommodations; seasoned travelers whose minds are focused on sales, partnerships, and acquisitions, and for whom a comfortable night's rest is critical. The other segment is composed of pleasure-seekers; seasonal or holiday travelers for whom the hotel stay is but one part of the larger experience of vacationing. This article will explore who these segments are, what website elements make them tick, and what areas of the site experience have proven to be barriers to successful visits.