Europe, plus three in the United States and two in China. To reduce the cost of the cotton slipcovers IKEA has concentrated production in four core sup pliers in China and Europe. The resulting efficiencies from these global sourcing decisions enabled IKEA to reduce the price of the Klippan by some 40 percent between 1999 and 2005 Despite its standard formula, to achieve global suc cess IKEA had to adapt its offerings to the tastes and preferences of consumers in different nations. IKEA first discovered this in the 1990s when it entered the United States. The company soon found that its European-style offerings didn't always resonate with American consumers. Beds were measured in centime- ers, not the king, queen, and twin sizes with which Americans are familiar. Sofas weren't big enough, wardrobe drawers were not deep enough, glasses were oo small, curtains too short, and U.S. size appliances