This ad hoc approach and the associated techniques for managing
sustainability are criticised for a preoccupation with the environment
at the expense of socio-economic issues observe that the tourism industry perceives sustainability
in a very narrow and efficiency-focussed way where “social, cultural,
distributional effects may be more difficult to measure, but they
could not be much further from consideration than they are at present”.
Another critic ismis that many of these techniques are, ill-suited to small
businesses for many reasons, including: the low level of environmental
awareness of some owner-managers; the costs of compliance impacting
disproportionately on small businesses; the amount of work involved;the limited availability of information and advice; and a poor fit with
the existing culture and informal management approach