Central to understanding the nature of retention and attrition is discovering the key issues that affect the level of satisfaction with the college. This research looked at the factors that may affect student retention by collecting data from a survey of student satisfaction among Bangkok University International College students. Interviews were conducted with 22 second-year students from the 2008 batch of entrants selected using purposive sampling. The result of the survey is a list of issues which is then categorized to assist in creating workable frameworks for predicting and improving student retention specifically for the institution in question