When doing business in Korea, endeavor to develop a respectful relationship with your Korean counterpart. Good relationships and informal agreements with a trusted counterpart are seen as far more secure than any legal contract. Don’t use western logic when dealing with your new contacts – it won’t translate. The first meeting with any potential partner is simply to ascertain whether he is trustworthy or not, so business isn’t discussed. A low deep bow from Koreans following a business meeting means the meeting was successful, but a short, quick bow means it wasn’t.