Surprising to some JPM is actively growing its physical branches despite many predictions from outside pundits who suggest that brick and mortar branches are a relic of the past. JPM’s own research suggests however that although 17 million JPM customers do much of their banking business online, they still value a face to face conversation when it comes to taking out a mortgage, applying for a credit card, or seeking general financial advice in a physical branch location. Currently 45 percent of chase credit cards and 50 percent of retail mortgages are sold in site at branch locations.