Today’s leaders are adopting structures and systems that promote rather than
squelch the creation and implementation of new ideas. Effective leaders fi nd ways
to promote creativity in the departments where it is most needed. For example,
some organizations, such as hospitals, government agencies, and non-profi t
organizations, may need frequent changes in policies and procedures, and leaders
can promote creativity among administrative workers. For companies that rely on
new products, leaders need to promote the generation and sharing of ideas across departments. In most successful companies, leaders want everyone to come up
with new ideas for solving problems and meeting customer needs