actually Clothing information sources the individual about new products and includes advertisements through mass media, web site, fashion magazines, fashion shows and sales persons. All of this is good to distribution of clothes communication through various channels as an aid to clothing decision making and selection. (D. Riungu, 2009) and it’s also operators of Online shopping websites should not focus only on pricing strategies but must to focus on maintain a high level of quality with the search engine together. A good website interface it not interested to consumers only it can simplify the purchasing process too. However, if the quality needs of Internet consumers cannot be understood it is impossible to actually improve website quality.