The present study compared the relative effectiveness of simple, commercially available food and nonfood
olfactory tasks on chocolate craving reduction. Chocolate cravings were induced by a series of coloured
photographs and 67 undergraduate women were asked to smell one of three odours (green apple,
jasmine, or water). The non-food odorant (jasmine) significantly reduced chocolate cravings relative to
both the food and control odorants. Thus simple non-food odorants offer potential scope as a technique
for curbing unwanted food cravings.