Value-added services are a first step in achieving customer success
• Value-added services refer to unique or specific activities that firms can jointly develop to enhance their efficiency, effectiveness and relevancy
• Transportation carriers, warehouse firms and other specialists may become intimately involved to make value-adding activities a reality
• For example, a retail customer may desire a unique palletization alternative to support its cross-dock activities for its individual stores – Each store requires different quantities of specific product to maintain in-stock performance with minimum inventory