iTopPlus is well-prepared to serve as an assistant to Thai SMEs to develop online advertising media to strengthen clients and help them use their full creative capability so that they can become a vital foundation of Thailand’s economy," the CEO said.
Thailand has around 3 million SMEs. Given such a total, there should be about 1 million websites run by these enterprises, but the real number is only 300,000 to 400,000, he pointed out.
In other words, only 30-40 per cent of all SMEs are online, which spells opportunities for substantial further growth in online marketing in Thailand, he suggested, adding that the top three businesses with the biggest spending for advertising per client are finance, education and health.
For SMEs, online media are suitable and can be the main platform for helping to increase sales and expand the customer base; reaching the right customer groups and matching buyer behaviour at a time when more people are searching for information and doing their shopping online; and helping to prepare businesses to adopt e-commerce transactions and to engage with the AEC, he said.
Moreover, online media also serves as a more accurate and accessible platform for every business, owing to the low budget required and measurable outcomes.
For example, businesses can see how many advertisements have been posted, how many people viewed their websites, and how much the profit per advertisement is.
In addition, they can instantly know the amount of merchandise sold, advertising fees per day, and how many clients made contacts.
These types of data provide opportunity for business growth, he said.
"It also helps in reducing costs, from retail-space rent to brochure printing, because many buyers no longer shop in stores," Kampol said.
The online media that are the most popular among SMEs are Google, with 30-per-cent growth; websites, with 40-per-cent growth; and Facebook, with 100-per-cent growth, the chief executive added