Personal grooming in western culture has become more prevalent. Now more than ever, specifically when it comes to perfuming, moisturizing and protecting the skin, consumers have endless choices of products to assist in getting the look they want. Body lotion and baby powder are both staples in daily grooming of the skin but have differences in how they deliver, carry and maintain scent, moisture and skin protection.
Consumers look to scent as a determining factor in purchasing body lotion versus baby powder. Baby powder is a popular scent many consumers recall from childhood or caring for infants and small children. Contingent on the brand, baby powder has a rather light, pleasing scent that many consumers can deal with and thus consider it an option for purchase. Most people purchase baby powder for babies or those who cannot deal with complex scents. Body lotion is a more complicated purchase in that each individual brand has a variety of scents to choose from. Due to the variation of scents, teens and adults usually go for lotion as opposed to baby powder based on style preference and maturing tastes.