Esaan- Center for Business and Economic Research (ECBER), Faculty of Management Science, Khon Kaen University (Thailand) conducted a research with the purpose of identifying consumer behavior in Cambodia, Laos, Myanmar and Vietnam of 1,600 respondents from those countries. The data was collected from 400 questionnaires and focus group discussion was conducted by several experts in each country. We also published a book in a topic of “CLMV Pulse, Insight into consumer behavior in tourism and medicals services industries” which was funded from office of Office of Small and Medium Enterprises Promotion (OSMEP) and Khon Kaen University (KKU).