Tschumi architect's proposal seeks to merge in a movie tradition and innovation, values that are summarized in a building with a morphological expression unit, clear and compelling, thanks to the presence of a surrounding light, flexible and continuously used to cover all functional requirements of the program, adapting to the different scales of the building. This idea of great coverage, and synthetic significant gesture at a time, is condensed in one continuous stroke ethereal structure is perceived as a great treadmill wrapped around the building.
The metal casing functions as a wall, then turns into cover again returns to the wall and soon becomes flooring, reinterpreting the aesthetic industrial factory that started in the nineteenth century and was the epitome of modern architecture principles XX.
Tschumi explains the concept of his work as "a thin sheet of metal, stylish and easy to bend, her face bare exterior and interior clad in wood, mounted on a structure of great size, slightly asymmetrical, in which the metal can curved to fit your shape. The body is smooth and accurate result out, warm and welcoming inward. "
The envelope, in turn, mimics a clock mesh: lightweight, flexible and elegant. This is the unifying element that gives the building a futuristic profile, while its composition, according to some critics, reminds the Pirelli factory designed by Marcel Breuer in 1969, also in a volume structured landscape (the factory) and another in height (the offices).
Although the idea of the party to speak with the poetic force of the elemental, the architectural definition required a careful design of technological and constructive aspects to solve each part in relation to the whole, so as to achieve the same degree of detail purity and consistency that governs the strength of the project idea. This conceptualization of space, its executive process and extreme functionality of a system are the result of analogy to the client to understand their needs and industrial tradition.
The metal cover, which symbolizes the dynamics of time, covering a concrete structure, the very embodiment of durability.