if you don't think fashion is important why you wear clothes take of your clothes and get naked or wear a paper bag Or example, a man with dreadlocks and tight jeans is likely to catch your attention. This may be a positive or negative thing, depending on your perspective, but you are likely to give him a second glance. A person's personal style says a lot about who they are and how others portray them. For example, a person in a suit is more likely to be portrayed positively at a job interview than a person in a crumpled shirt and wrinkled pants. A person wearing professional makeup and a dress is more likely to make a positive impression than someone in a t-shirt and jeans at a job interview. While this is all about perception, it ties in with society's view of the importance of fashion.