Secondly, it may be that as the transactions
which are organised increase, the entrepreneur fails to
place the factors of production in the uses where their value
is greatest, that is, fails to make-the best use of the factors
of procluetioni Again, a point must he reached where the
loss through the waste of resources is equal to the marketing
costs of the exchange transaction in the open market or
to the loss if the transaction was organised by another
entrepreneur.