There are some terms that are used more than they are understood. IT Strategy is one of them.
On the one hand, people mystify the term and use it with reverence. "IT Strategy" gets a great deal more respect than say "programming". On average, IT Strategists are paid more than programmers. So the mystique is maintained and feeds its own success. On the other, the term is thrown around as if it were a commodity. From programmers to CIOs, everyone is doing "IT Strategy"! Everyone has an opinion on IT Strategy. Everyone has a definition of IT Strategy. With so many definitions of IT Strategy, it is not clear what people are "saying" and what listeners are "hearing"!The good news is that the definition of IT Strategy is not any one person's purview. No one owns the term. However, the bad news is that one needs a clear definition of the term to get some work done.
There are some terms that are used more than they are understood. IT Strategy is one of them.On the one hand, people mystify the term and use it with reverence. "IT Strategy" gets a great deal more respect than say "programming". On average, IT Strategists are paid more than programmers. So the mystique is maintained and feeds its own success. On the other, the term is thrown around as if it were a commodity. From programmers to CIOs, everyone is doing "IT Strategy"! Everyone has an opinion on IT Strategy. Everyone has a definition of IT Strategy. With so many definitions of IT Strategy, it is not clear what people are "saying" and what listeners are "hearing"!The good news is that the definition of IT Strategy is not any one person's purview. No one owns the term. However, the bad news is that one needs a clear definition of the term to get some work done.
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