It is apparent that strict
management of the schedule is very important for LCCs. Satisfaction influenced
repurchase intention both directly and indirectly, with the indirect impact of
satisfaction being effected through strong positive word-of-mouth communication.
This finding indicates that repurchase intention was not only influenced by
satisfaction; rather, passengers who were both satisfied (mostly as a result of the
schedule) and communicated this to others through positive word-of-mouth were more
likely to “convince themselves” that they should repurchase from the airline.