The data for the main survey were intended to focus on three hotels located on Sharm El Sheikh in Egypt, and questionnaires were distributed to visitors who stayed in Albatros hotels. In order to maximize customer participation, a cash incentive was used: £150 was provided as an incentive to customers if their names were drawn as a winner to encourage them to participate in the survey. Accordingly, 528 questionnaires were collected, and 19 were excluded because of the large amount of missing data. Therefore, 509 valid questionnaires were obtained for the analysis.