1.require active inquiry and critical thinking about the messages we receive and create
2.expands the concepts of literacy to include all forms of media
3.build and reinforces skills for learners of all ages, and like print literacy, those skills necessitate integrated, interactive and repeated practice
4.develop informed, reflective and engaged participants essential for a democratic society
5.recognize that media are a part of culture and function as agents of socialization
6.affirm that people use their individual skills, beliefs and experiences to construct their own meanings from media messages