Genetics and egg production research business is started in at a small town in Toyama by Taichiro Ise,
f ounder of the lse Group companies a century ago . We have con siste ntly asked the ques ti on, "How can
we supply fresher, safe r and better tasting egg sT This goal of improvement has been our constant fo cus.
It is vitally important for us to protect our product quality without compromising our sta ndards, hence ISE
(International Standard of Excellence).
In this 100 year hist ory the establishment of Ise USA is t he stepping stone for our globalization business
st rategies. In 1984 our production and sales reached the No.1 in the USA. Coi ncidentally, exact ly 100
years ago th ousands of beautiful cherry trees were brought to America and planted there by Dr. Jyoukichi
Takarnine. a world famous scient ist born in Toyama, and by then Tokyo mayor, Mr. Yukio Ozaki. Americans
have been enjoying the Cherry Blossom.
No excuses are perm itted f or our safety program, which enables us to produce Salmonella f ree egg s. We
are very happy t o be able to provide our quality f resh eggs and egg processed products not only t o
Japanese people but also to the people of the world. This work has already been started as we embark
into our seco nd century. Your support and pat ronage are greatly appreciated.