As far as finished garments are concerned,
rather than forecasting, it just quickly produces
the least amount possible of what is hot with
consumers, and moves to the next hot style
fast. With its range of clothes constantly being
updated, one or two slow-selling items are
unlikely to hurt profits. Customers are also
more likely to visit its shops regularly to see
new stock.
With that edge, and a super-fast garment design and production
process, it takes to the market what its customers are looking for.
Quick-Bake Recipe: Well-Mixed Ingredients
Garment styling for Zara actually starts from the email or phone
call received from the stores. Thus, from the beginning Zara is
responding to an actual need, rather than forecasting for a distant
future.
Based on the store demand, Zara's commercial managers and
designers sit down and conceptualise what the garment will look