In their selection of SOM's proposal, the jury called the design "an identity-building proposal that takes a smart holistic approach to both the skyscraper and the urban environment. The proposal integrates the local environment into a whole that allows for a vibrant urban environment. The skyscraper’s distinctive identity adds character and vitality to Lindholmen and will be Gothenburg’s new landmark and pride."
A particular element of praise was the urban plan for the area, contributed by Entasis, which with its "safe and well thought-out" layout "handles connections admirably, both north-south and east-west, creating meeting points and spaciousness in a way that encourages outdoor gatherings." This layout also includes an "inclusive" urban park which "can become a meeting place for all," with the jury adding that "having the park as part of a lush, ring-shaped walkway is positive from the city’s perspective.