Personal car ownership in China remains low but is rising quickly. Many Chinese consumers cannot afford expensive cars, but they will spend money on products—such as cushions, gadgets, and tinted window films—to improve their cars’ appearance. In addition, short car trips are gaining popularity as many Chinese drive out of the city on weekends for picnics, hikes, and other leisure activities. As a result, consumption of related products, such as disposable silverware and convenience food, will also rise.