Finally, as the internet and technology continue to evolve, there will continue to be a need for ongoing research to evaluate the influence of these technological changes on consumers, and conversely of consumers’ expectations of the technology. The evolution of technology, including the expanded availability of broadband connectivity, is a likely explanation for the inconsistency in some of the findings between this study and that in previous studies. More specifically, improvements in content download times and internet access speeds have contributed to the current study’s findings that emphasize the importance of including attractive photographs on hotel sites, while earlier studies either did not identify the inclusion of graphics as a critical issue or suggested the minimal use of graphics to improve the responsiveness of the site. It is expected that other advances and changes in technology will continue to influence web site design in the future. Likewise, consumers and their technology skills and preferences continue to evolve. A need for further research on consumer preferences will be ongoing.