1) Recognize and define the decision situation– price, place, product, and promotion will be defined in various situation which will be able to reach airline customer buys service from airline.
2) Develop option – After that, they will develop each situation of airline marketing plan
3) Analyze options – they will think about what impact that can affect before and after using the chosen option from airline marketing option.
4) Select the best option – Chose the best choice to implement
5) Implement the decision – implement or taking an action of the best chosen choice
6) Monitor the consequences – after implementation, they will monitor and check the successful result from marketing implementation in order to develop the further choice to meet the customer satisfaction and they will fly with airline service.