Countries that have developed spa/well-being tourism
France was traditionally a country that developed the spa business
across the country with different spa and well-being destinations.
There has been a more recent development of alternative spa destinations
which has helped the countries to boost their tourist revenues.
Exhibit 14.3 outlines some examples of these destinations.
It can be seen from this exhibit that it is important for the national
government of a potential spa and well-being country to actively
promote the destination and get involved in developments and
standards