he response to the economic problems that plagued Goose Island is simultaneously a demonstration of renewed corporate interest in urban environments and an exercise in creating design elements that encourage public interest in urban development. To achieve both of these, the project embraces the technology-loving spirit of recent years, firmly grounding it in current innovation that will likely continue to develop and play a role in the world economy for years to come. Sustainability measures such as enormous arrays of solar panels, water run-off systems, and rainwater collection systems as well as up-to-date offices and manufacturing plants fill the proposal, bolstering Chicago's burgeoning technology industry and establishing Goose Island as an important manufacturing center for the American Midwest.