Data were collected using a self-administered questionnaire. The survey
instrument included questions on visitors’ attitudes toward green practices,
visitors’ characteristics, and any eco-friendly practices respondents undertook
during their travel in the last year. Questions were based on a survey from a recent
study of green practices at resorts in the USA and Caribbean (Tierney, 2008). The
introduction to the first question stated that “green practices could range from
using/generating renewable energy, using lower CO2 emission forms of
transportation, recycling of wastes, water conservation, buying green products and
supporting green organizations.” Respondents were presented with 18 statements
on green practices and were asked to indicate their agreement or disagreement
with each of the statements on a 1-5 scale, with 5=strongly agree, 4=agree,
3=neither agree nor disagree, 2=disagree, and 1=strongly disagree. The final part
of the survey asked respondents to briefly describe three green or eco-friendly
travel products or services they have purchased or used. Data were also collected
on respondent age, formal education level, household income and current trip
length. A convenience sample of visitors at the California Welcome Center (WC)
at Pier 39 festival center attraction in San Francisco was collected during the third
week of March 2009. Welcome Center visitors at Pier 39 were selected because
WC visitors are similar in diversity to tourists visiting San Francisco and
California. This was an exit survey, where one adult from each exiting group was
asked to participate. Surveys were administered by trained college students and
WC staff. Visitors were offered a reusable tote bag as an incentive to participate.
Data analysis was undertaken to provide the basic descriptive information of
means, frequencies and percentages. Cross tabulation was employed to determine
differences among respondents’ attitudes toward environmentally responsible
business practices with regards to their socio-demographic profile. A chi-square
test probability of .05 or less was considered to be a significant difference. Factor
Analysis of attitudes towards green practices was undertaken. Statistical Package
for Social Sciences (SPSS 16) was used for data entry, cleaning, and analysis.
Responses to the open-ended question were content analyzed to determine if the
product or service listed was travel related.
Data were collected using a self-administered questionnaire. The surveyinstrument included questions on visitors’ attitudes toward green practices,visitors’ characteristics, and any eco-friendly practices respondents undertookduring their travel in the last year. Questions were based on a survey from a recentstudy of green practices at resorts in the USA and Caribbean (Tierney, 2008). Theintroduction to the first question stated that “green practices could range fromusing/generating renewable energy, using lower CO2 emission forms oftransportation, recycling of wastes, water conservation, buying green products andsupporting green organizations.” Respondents were presented with 18 statementson green practices and were asked to indicate their agreement or disagreementwith each of the statements on a 1-5 scale, with 5=strongly agree, 4=agree,3=neither agree nor disagree, 2=disagree, and 1=strongly disagree. The final partof the survey asked respondents to briefly describe three green or eco-friendlytravel products or services they have purchased or used. Data were also collectedon respondent age, formal education level, household income and current triplength. A convenience sample of visitors at the California Welcome Center (WC)at Pier 39 festival center attraction in San Francisco was collected during the thirdweek of March 2009. Welcome Center visitors at Pier 39 were selected becauseชมสุขามีความคล้ายคลึงกันในความหลากหลายให้นักท่องเที่ยวที่ไปเยือน San Francisco และแคลิฟอร์เนีย นี้ถูกสำรวจออก ที่ถูกผู้ใหญ่จากแต่ละกลุ่มทำขอให้เข้าร่วม สำรวจถูกจัดการ โดยผ่านการฝึกอบรมนักเรียน และบริการสุขา ผู้เข้าชมได้นำเสนอถุงหิ้วราคาเป็นสิ่งจูงใจที่จะเข้าร่วมดำเนินการวิเคราะห์ข้อมูลเพื่อให้ข้อมูลอธิบายพื้นฐานของหมายถึง ความถี่และเปอร์เซ็นต์ Tabulation ไขว้ถูกว่าจ้างเพื่อกำหนดความแตกต่างระหว่างเจตคติของผู้ตอบรับผิดชอบต่อสิ่งแวดล้อมดำเนินธุรกิจเกี่ยวกับโปรไฟล์ของพวกเขาสังคมประชากร Chi-square เป็นทดสอบความน่าเป็น.05 หรือน้อยไม่ถือเป็นความแตกต่างอย่างมีนัยสำคัญ ปัจจัยดำเนินการวิเคราะห์ทัศนคติแนวทางสีเขียว แพคเกจทางสถิติสำหรับสังคมศาสตร์ (โปรแกรม 16) ใช้สำหรับป้อนข้อมูล ทำความสะอาด และการวิเคราะห์ตอบคำถามปลายเปิดมีเนื้อหาวิเคราะห์ตรวจการผลิตภัณฑ์หรือบริการที่แสดงเป็นคำที่เกี่ยวข้อง
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